Royal LePage State Realty Brokerage   Charlie Cannizzaro Salesperson 905-574-4600

Use a REALTOR® or sell it on your own?

The hot real estate market during the past few years has prompted many people to think about selling their homes. During a strong “sellers market,” several homeowners may even consider selling their homes on their own in order to “save the real estate commission.”

If you’re thinking about selling your home without enlisting the services of a REALTOR® here are some very important questions to ask yourself.

Do you have the time?
A REALTOR® provides many services including identifying your needs and wants, helping to set a listing price within current market guidelines, developing a marketing plan, offering tips and advice to make your home more attractive and “saleable,” and acting on your behalf during negotiations to ensure your interests are protected. Even if you had the time to do all this yourself, how much would you really save when you factor in the amount of time you’d have to invest.

Another advantage of working with a REALTOR® is the far-reaching market exposure your home will receive through the Multiple Listing Service (MLS). MLS is a computer-based system that relays information about your home to a vast network of REALTORS® and therefore, potential homebuyers in your market. The greater the exposure your home receives, the more likely you are to find a buyer willing to pay your price.

Do you have the knowledge?
A REALTOR® has vast amounts of real estate knowledge and the experience required to stay cool, even in a hot real estate market. In Ontario, a REALTOR® is a licensed real estate professional who is a member of a local real estate board as well as the Canadian Real Estate Association (CREA) and the Ontario Real Estate Association (OREA). When you work with a REALTOR®, you can expect strict adherence to provincial law as well as to a code of ethics ensuring you’ll receive the highest level of service, honesty and integrity.

Do you know how to set a price?
One of the most important services a REALTOR® will provide is helping you determine the “asking price” of your home. Setting a sales price is one of the most critical and difficult steps in the home-selling process. This is an area that requires extensive knowledge and training as well as access to sophisticated market analysis. Most “do-it-yourselfers” lack these resources and end up “guessing” at their price. If you set your price too high, many prospective buyers will be frightened off without even looking at the property; too low, and you could miss out on thousands of dollars. A REALTOR® will work with you to decided upon and negotiate a realistic price that meets your objectives.

Think again
The sale of a home requires an organized, step-by-step approach that many homeowners just don’t have the time, skill or experience to carry out.

In reality, a “for sale by owner” transaction usually doesn’t result in the cost savings the homeowner may have hoped for. Most often, “for sale by owner” translates into “discount” for potential homebuyers. 

Selling your home is not a simple procedure. It involves large sums of money, stringent legal requirements and the potential for costly mistakes. Invest in a REALTOR® and he or she will be committed to doing what it takes to help you sell your home in the least amount of time and for the best possible price.

 source: OntarioReal Estate Association

Why use a REALTOR to sell your home?

Spring is typically a popular time to sell a home. In today’s sellers market, many homeowners have considered “going it alone” and selling their homes without the help of a REALTOR to “save the commission.”  However, once they realize how complex and intimidating a real estate transaction can be, most people reconsider and enlist the services of a REALTOR to guide them.

In reality, a “for sale by owner” transaction usually doesn’t result in the cost savings the homeowner may have hoped for. Most often, “for sale by owner” translates into “discount” for potential homebuyers. As well, the sale of a home requires an organized, step-by-step approach that many homeowners just don’t have the time, skill or experience to carry out.

Do you have the time?
A REALTOR provides many services including identifying your needs and wants, helping to set a listing price within current market guidelines, developing a marketing plan, offering tips and advice to make your home more attractive and “saleable,” and acting on your behalf during negotiations to ensure your interests are protected. Even if you had the time to do all this yourself, how much would you really save when you factor in the amount of time you’d have to invest.

Another advantage of working with a REALTOR is the far-reaching market exposure your home will receive through the Multiple Listing Service (MLS).  MLS is a computer-based system that relays information about your home to a vast network of REALTORS and therefore, potential homebuyers in your market. The greater the exposure your home receives, the more likely you are to find a buyer willing to pay your price.

REALTOR expertise
A REALTOR has vast amounts of real estate knowledge and the experience required to stay cool, even in a hot real estate market. In Ontario, a REALTOR is a licensed real estate professional who is a member of a local real estate board as well as the Canadian Real Estate Association (CREA) and the Ontario Real Estate Association (OREA). When you work with a REALTOR, you can expect strict adherence to provincial law as well as to a code of ethics ensuring you’ll receive the highest level of service, honesty and integrity.

Setting a price
One of the most important services a REALTOR will provide is helping you determine the “asking price” of your home. Setting a sales price is one of the most difficult and yet critical steps in the home-selling process. This is an area that requires extensive knowledge and training as well as access to sophisticated market analysis. Most “do-it-yourselfers” lack these resources and end up “guessing” at their price. If you set your price too high, many prospective buyers will be frightened off without even looking at the property; too low, and you could miss out on thousands of dollars. A REALTOR will work with you to decided upon and negotiate a realistic price that meets your objectives.

Selling your home is not a simple procedure. It involves large sums of money, stringent legal requirements and the potential for costly mistakes. A REALTOR is committed to spending the time it takes to help you sell your home in the least amount of time and for the best possible price.

source: Ontario Real Estate Association

 


Marketing Your Home

If you're thinking of selling your home, you need a marketing plan. Just like any other product people buy or sell, a home's value must be communicated to the proper audience to ensure the seller gets the best possible price.

Marketing your home means more than putting up a lawn sign and sticking an ad in your local newspaper. You need to have a complete marketing plan that takes into account your home's unique qualities, your objectives and details the specific resources available to you.

Your planning should begin as soon as you choose a Realtor, and often even before that. Part of your marketing plan will involve pricing your property, deciding when to list it and what features need to be cleaned or repaired. At this stage it is essential that you are completely honest with your Realtor about the condition of your home, your financial needs and any time constraints.

Once you have the basic information established, you need to get to the "guts" of the marketing plan, or determine how best to let people know that your home is for sale and get them excited about it. You need to keep in mind when you are planning that there are two key target audiences: home buyers and other real estate agents. You will need different marketing vehicles and slightly different information to effectively reach each audience.

There are a myriad marketing products and activities that can be utilized to help sell your home and your Realtor with the Multiple Listing Service (MLS), newspaper advertising, brochures, open houses, neighbourhood mailings, etc. In addition to the standard tools, Royal LePage Realtors have access to the industry's leading marketing tools and resources, including:
-www.royallepage.ca: Your home will be featured on Royal LePage's web site which receives an average of more than 450,000 unique user sessions each month;
-Virtual Reality Tours and Slide Shows: Available for many homes on the web site, giving prospective buyers a private tour of your home;
-Online Feature Sheets: Providing pictures and greater detail for your home when people want to know a little more than the basics;
-Referral Network: Your property's information will be available to nearly 11,000 Royal LePage Realtors coast-to-coast and 700 of the top real estate companies in the world through an exclusive affiliation;
-Customized Just Listed Cards: Distributed to potential buyers with details of your home on it.

Your Realtor can help you determine which tools will be most beneficial in your particular situation and market. Whatever the plan you decide on, make certain that you are an active part of it. Reviewing the plan's success on a regular basis should be a built-in part of any successful marketing plan. This article just gives a sampling of the many ways there are to market your home, to ensure the best price possible.

To get more information on how Royal LePage and I can help you put one together, contact me directly!
Charlie Cannizzaro Sales Representative Charlie Cannizzaro Sales Representative 905-574-4600 Email Charlie Cannizzaro